The best sales candidates are looking for the best sales roles.

And your organisation has a recent sales vacancy which you believe deserves to be filled with these top stars.

So how can you win them over? 

Your first port of call should be creating an outstanding sales job description!

Now… we know it’s not a walk in the park but as a sales recruitment specialist we’ve created enough, 𝘢𝘯𝘥 𝘴𝘦𝘦𝘯 𝘦𝘯𝘰𝘶𝘨𝘩, job descriptions to know the difference between a lacklustre snippet of text and an outstanding sales job description which will win over the sales superstars you’re after. 

So where should we start? 

Know what you want... what you really really want!

We were told during school that writing a plan before starting anything was the key to success.

But we also know how easy it was to cut corners and just dive straight into the essay.

Unfortunately we can’t scrape those top marks when it comes to recruiting the best candidates. 

So when writing an outstanding sales job description, it’s crucial that you discover exactly what you’re looking to get out of the individual that joins your sales team. 

From skills to character and experience. 

We’ll help you pin-point any gaps in your sales team and figure out how this role could compliment your team.

And then clearly state this throughout

Being honest and transparent with what you want, is crucial when it comes to creating an outstanding job description. 

Specifically disclosing the type of individual your organisation is looking for from the get-go, will hopefully attract those only who match the detailed job description, as candidates won’t want to waste their time applying for something they already known they fall short of. 

We always include a section called “𝘠𝘰𝘶 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘸𝘩𝘰…” or “𝘠𝘰𝘶 𝘸𝘪𝘭𝘭 𝘩𝘢𝘷𝘦 / 𝘣𝘦…” is a great way to identify exactly the type of character you’re looking for, without any possible confusion.

Honestly is the best policy

Since we’re already talking about the importance of being honest, let’s dig deeper into it. 

Leaving the “𝘮𝘶𝘯𝘥𝘢𝘯𝘦 𝘵𝘢𝘴𝘬𝘴” out of the job description may feel like the right thing to do when it comes to attracting the best candidates. 

However, this can back fire in the long run. 

If you leave key aspects out that the candidate will end up discovering further down the line, your new hire may feel mislead and not know if they can trust you moving forwards. 

When our Sales Recruitment Specialists create an outstanding job description, they ensure they’ve found the balance of including everything that is required and whilst also creating an irresistible job opportunity. 

We suggest you highlight both the tasks that come with the role, whilst really zoning in on the benefits and the culture of your organisation.

Talk to your current employees and discover what they value the most from your company and integrate this throughout to create an outstanding job description distinct to your business.

Let your personality shine

Every organisation is different, so let your unique culture be seen throughout to create an outstanding job description. 

Nowadays, candidates believe that the culture of an organisation is crucial, with 77% of respondents saying they would consider a company’s culture before applying.

So… attract the right candidates by showcasing the human side of your company. 

Our AvA-V experts would utilise tone of voice to ensure they’re doing so.

Speaking in second person and adding elements of informality, such as humour or a conversational tone, are great ways of showcasing your companies personality and standing out from your competition.

Value their value

People thrive off making a difference.

Job seekers are naturally drawn to sales roles which demonstrate they will evidently make a difference to the growth of your organisation and your clients, as well as their own personal growth.

Highlight how much your organisation values hard work and maybe even how you reward it. 

Not to mention, how they will contribute to the growth of your sales team. 

As the sales industry shifts to accommodate the growth of working cross-team collaboratively, such as hiring Inside Sales Representatives salespeople are keen to discover how they will be working with the rest of the sales team and organisation as a whole. 

'Money, Money, Money'

Salespeople are known for being competitive and goal driven.

And as sales can be a very rewarding industry to work in, it makes sense for you to highlight the monetary perks throughout the job description. 

If you’re not detailing the base salary and commission structure, it may put salespeople off from applying to the role.

We will ensure your job specification is transparent and that you’ve stated their realistic on target earnings, to guarantee you’re publishing an outstanding sales job description!

Prioritise their progression

Whilst money is important. It’s not everything. 

The best sales candidates will know exactly what they’re looking for and if you fail to communicate the perks of the role, you risk losing their application. 

We will ensure you have detailed more than just the monetary benefits. Especially as salespeople tend to have that “𝘸𝘰𝘳𝘬 𝘩𝘢𝘳𝘥, 𝘱𝘭𝘢𝘺 𝘩𝘢𝘳𝘥” mentality, they’ll be keen to hear about the social side of your organisation.  

Such as the career growth opportunities, training courses, the benefits, product / service quality and the work-life balance. 

80% of the highest performing sales teams, devote their success to the ‘outstanding training’ they have received and 86% of millennials claim that career training and development would keep them from leaving their current position. 

So to create an outstanding sales job description, illustrate the training programmes you offer and how you prioritise your employees progression.

If you’re not currently implementing a sales training programme… we highly recommend you consider doing so and lucky for you, we can help with that! 

Producing an outstanding sales job description is the first step to guaranteeing you’re attracting and retaining the very best salespeople.

After all, these are the individuals who will determine whether you hit your targets and generate revenue… So it’s key you get it right from the get-go. 

We understand that creating a streamlined recruitment process isn’t as easy as pie. However, our team of Sales Recruitment Specialists may say otherwise.

That’s why our clients confidently hand over the recruitment process to us.

 Together, they have the experience and knowledge of the sector to create a flawless, bespoke recruitment cycles specific to each organisation. 

So if you’re looking for someone to conjure up an outstanding sales job description, or even take the entire recruitment reigns off of you, we’ve got the right people for the job.