If youโ€™re finding it more difficult than usual to attract and retrain great candidates, then youโ€™re certainly not alone.ย 

With a record-breaking number of vacancies currently being advertised –๐˜ต๐˜ฉ๐˜ฆ ๐˜ฉ๐˜ช๐˜จ๐˜ฉ๐˜ฆ๐˜ด๐˜ต ๐˜ช๐˜ต๐˜ด ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ ๐˜ฃ๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ด๐˜ช๐˜ฏ๐˜ค๐˜ฆ 2001- combined with a reduction in skilled workers, thereโ€™s no surprise we are going through a period known as โ€˜The Great Candidate Shortageโ€™.ย 

But donโ€™t panic just yet.ย 

There are steps that your organisation can implement throughout your recruitment process, and wider business as a whole, to ensure youโ€™re attracting and retaining the right candidates. Not to mention- youโ€™re in the right hands with us. Having placed ๐—ต๐˜‚๐—ป๐—ฑ๐—ฟ๐—ฒ๐—ฑ๐˜€ of candidates for businesses globally since AvA-V started, we know what weโ€™re talking about when it comes to recruitmentย 

If youโ€™re one of the lucky few who hasnโ€™t been affected by โ€˜๐˜›๐˜ฉ๐˜ฆ ๐˜Ž๐˜ณ๐˜ฆ๐˜ข๐˜ต ๐˜Š๐˜ข๐˜ฏ๐˜ฅ๐˜ช๐˜ฅ๐˜ข๐˜ต๐˜ฆ ๐˜š๐˜ฉ๐˜ฐ๐˜ณ๐˜ต๐˜ข๐˜จ๐˜ฆโ€™, first of all, we hope this remains the case for your business! But as we all know from the uncertainty of the current climate, anything can happen. Stick around and these tips might just save you in the long run.ย 

Now letโ€™s delve into our top 6 ways to help you attract and retain great candidates.ย 


1) Streamline Your Recruitment Process

Youโ€™ve spent a great deal of time and effort sifting through candidates, in an attempt to take on someone perfect for the role – as well as ensuring they are likely to integrate smoothly into the companies culture. Youโ€™ve whittled it down to your favourite candidate and when you offer the role to themโ€ฆ theyโ€™re already accepted a position with a company that got back to them sooner-๐˜๐˜ฐ๐˜ธ ๐˜ง๐˜ณ๐˜ถ๐˜ด๐˜ต๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ฏ๐˜จ! .ย 

So, now youโ€™re back to square one and needing to avoid that from happening again.ย 

This brings us to step one of how to attract and retain the best candidatesโ€ฆ establishing a recruitment process which is sleek and simplified whilst guaranteeing you have screened all candidates sufficiently. Saving your team time, effort and money.ย 

A tip from our own knowledgable recruitment team- communication is key; tell the candidate as much information about the role and recruitment process as possible. This stops doubts arising in the candidates minds, as well as leaving them feeling confident about the role.ย 

And finally, aim to reply to all candidates as soon as possible, with so many hiring managers all fighting for top talent, if you donโ€™t make the effort to communicate with them, someone else will!

2) Don't Hide Your Benefits

With more vacancies than ever, candidates have more power than ever regarding the benefits that come with a role. Meaning they have more businesses and work cultures to compare you to.ย 

Weโ€™re currently in a โ€˜New Worker Revolutionโ€™ where candidates and employees priorities are shifting, a lot of which can be thanks to the pandemic.ย 

That being said, showcase your unique selling points and differentiate yourself from the other roles whose benefits include ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ค๐˜ต๐˜ฆ๐˜ฅ. Candidates now are looking for benefits that are more than just the โ€˜dress down Fridayโ€™ etcโ€ฆ

Theyโ€™re looking for companies that offer things such as mental health and wellbeing days off, benefits that are around development and progression

Job benefits can be anything that can be seen as a bonus to the role. If youโ€™re struggling to put together a list of perks you have to offer, this may be something you want to consider to help you to attract and retain great candidates.ย 

This tip comes hand in hand withโ€ฆ

3) Assessing Candidates Expectations

With the ever-changing world we live in, itโ€™s important to regularly assess candidate expectations- more so than ever with COVID-19 changing the way we work and shifting our priorities.ย 

Many employees got used to ๐˜ข๐˜ฏ๐˜ฅ ๐˜ง๐˜ข๐˜ท๐˜ฐ๐˜ถ๐˜ณ๐˜ฆ๐˜ฅ working remotely, whether this was full-time or Flexi. To stay up to date with expectations, ensure you have everything set in place to offer successful remote working. Being in a position where you are able to provide to such expectations will set you a side as a flexible and culturally aware company.ย 

Not doing so may limit your candidate pool or put potential hires off by coming across as rigid or behind the times.ย 

Whilst youโ€™re dedicating time to consider what a candidate may expect from you, letโ€™s not forget how important it is that you define your expectations as an employer. Decide what skills you specifically need from your next hire- because a happy employer makes for a happy team.ย 


Achieving both will set you up on the right path to attracting and retaining the right candidates.

4) The Customer Journey

Attracting and retaining great candidates is a two-way street.ย 

As much as you need to like the individual, the recruitment process needs to be enjoyable, as itโ€™s where the first impression of your organisation is created.ย 

This is your time to showcase what you can offer potential candidates; provide examples of what your team culture looks like and paint a picture for the candidate so they can imagine what it would look like to be part of the team, allowing them to get excited about the prospect of it.

Something we do as part of our own recruitment process, to guarantee a streamlined customer journey, is communicate with the candidate as much as possible. Whether this be via email or phone call, to offer an insight of whatย it’s like to work with us.

5) 'Mind The Gap'

When attracting and retaining a candidate, there is often a step in the recruitment process where a companies attention on the candidate can dropโ€ฆ typically the gap between a candidates notice period and joining a new company.ย 

This is a critical time where attention is needed to retain the candidate, to do everything in your control to not lose them to an alternative offer.ย 

Demonstrating continual interest and communicating with your future hire that youโ€™re excited to have them on board is essential; you need to make the individual feel special and look forward to this new opportunity. ย 

This is also a great time to showcase some of your companies benefits, to remind the candidate of why they chose you over any other offer.ย 

Our favourite method to guarantee we โ€˜๐˜ฎ๐˜ช๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜จ๐˜ข๐˜ฑโ€™ is checking up with the candidate and asking if there is anything we can provide before they get started. We also like to share what we have recently been up to as a team, to offer an insight into the culture they will be getting involved with.ย 

6) Retaining Candidates

Last but certainly not least is ensuring youโ€™re creating a supportive and positive work environment that aims to retain your existing candidates.ย 

With over 979,000 job-to-job moves between July and September, candidates areย  questioning what they really want from an employee and are simply choosing the leave their jobs if their needs arenโ€™t met.ย 

It is crucial that leaders within your organisation are taking the time to check in with their colleagues, being emphatic and asking where additional support is needed- what we like to call a Proactive Leader.ย 

The work-life balance is now more important than ever, scheduling virtual or in-person coffee meet-ups, where work responsibilities are left at the door, are a great way of boosting your companies culture and making sure your employees have time to recharge before returning back to their role.

We understand that recruiting during this time can be overwhelming, but incorporating our top 6 steps into your recruitment process will set you on the right path to attracting and retaining the right candidates.ย 

๐—œ๐—ป ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐—ผ๐—ณ ๐—ฎ ๐—น๐—ถ๐˜๐˜๐—น๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜€๐˜‚๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜? ๐™’๐™š ๐™˜๐™–๐™ฃ ๐™๐™š๐™ก๐™ฅ!

With decades of experience and knowing how to navigate through recruitment adversities, our recruitment team are here to help you successfully navigate through โ€˜The Great Candidate Shortageโ€™ and connect you with your ideal candidates.ย 

From streamlining your recruitment process, providing you with insights on the current recruitment market, to assisting you to successfully source your next hireโ€ฆ Weโ€™re confident that we can find like-minded candidates who will help your organisation prosper and most importantly- ๐˜ด๐˜ต๐˜ข๐˜บ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜บ๐˜ฐ๐˜ถ!


Visit our recruitment page HERE to find out more on how we can support your recruitment process.

๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜† ๐˜๐—ผ ๐—ณ๐—ถ๐—ป๐—ฑ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ป๐—ฒ๐˜…๐˜ ๐—ต๐—ถ๐—ฟ๐—ฒ? ๐—–๐—ฎ๐—น๐—น ๐˜‚๐˜€ ๐—ผ๐—ป ๐Ÿฌ๐Ÿญ๐Ÿฑ๐Ÿฒ๐Ÿฑ ๐Ÿณ๐Ÿฑ๐Ÿด๐Ÿฌ๐Ÿฌ๐Ÿฌ