As weโ€™re entering the final month of the year (๐˜ฉ๐˜ฐ๐˜ธ ๐˜ง๐˜ข๐˜ด๐˜ต ๐˜ธ๐˜ข๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต?!), you may feel inclined to take a step back from work and slow down.ย 

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However, doing so could mean youโ€™re missing out on some key closing deals, not to mention the cliche saying โ€˜๐™จ๐™ฉ๐™–๐™ง๐™ฉ๐™ž๐™ฃ๐™œ ๐™ฉ๐™๐™š ๐™ฎ๐™š๐™–๐™ง ๐™–๐™จ ๐™ฎ๐™ค๐™ช ๐™ข๐™š๐™–๐™ฃ ๐™ฉ๐™ค ๐™œ๐™ค ๐™ค๐™ฃโ€™ that also applies to the sales world.ย 

This is your month to finalise potential deals and โ€˜๐˜ค๐˜ญ๐˜ฐ๐˜ด๐˜ฆโ€™ the year as a strong sales team.ย 

We understand the holiday period coinciding with possible work targets can heighten pressure, so hereโ€™s a list of steps we recommend you include this month to manage your time correctly, close the year as a strong sales team and start 2022 off on the right foot – ๐˜บ๐˜ฐ๐˜ถ ๐˜ค๐˜ข๐˜ฏ ๐˜ต๐˜ฉ๐˜ข๐˜ฏ๐˜ฌ ๐˜ถ๐˜ด ๐˜ญ๐˜ข๐˜ต๐˜ฆ๐˜ณ!ย 

1. Prioritise the opportunities that this period has to offer

Some people may be discouraged by closing sales in December, as it can be a slow and quiet month for some industries. However, you can use this to your advantage.ย 

Prospects who are still working, may be doing so at a leisurely pace, meaning the previously hard-to-reach individuals are easier to get hold of and are more receptive to a conversation.ย 

This also applies to reaching decision-makers!

With employees going off for the holidays, it is likely those higher up in the organisation will be around holding the business down. Take this opportunity to get in touch with those who are usually at the end of the sales cycle and take advantage of the spare time these individuals may have for your sales call.

2. Spend your time wisely

December is not the month to be wasting time.ย 

Save yourself and your prospects time by establishing early on in the sales process whether itโ€™s likely they will be able to make a purchase this month. If not, schedule a follow-up call for the new year and move on to the next potential lead.ย 

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The best way to dedicate your time efficiently this month is by creatingโ€ฆ

3. โ€ฆLists!

Whether that be a to-do list, a list of contacts you need to outreach or a list of targets for the new year, being organised this month is key to guarantee youโ€™re closing the year on a high and ensuring you have everything in order to achieve a strong sales team.

Get together with your team andย collectively make these lists togetherย  Discuss your goals with one another and encourage each other to hit your objectives by the end of the month- ๐˜บ๐˜ฐ๐˜ถ ๐˜ค๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ฆ๐˜ท๐˜ฆ๐˜ฏ ๐˜ค๐˜ณ๐˜ฆ๐˜ข๐˜ต๐˜ฆ ๐˜ข ๐˜Š๐˜ฉ๐˜ณ๐˜ช๐˜ด๐˜ต๐˜ฎ๐˜ข๐˜ด ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ๐˜ฆ๐˜ฅ ๐˜ช๐˜ฏ๐˜ค๐˜ฆ๐˜ฏ๐˜ต๐˜ช๐˜ท๐˜ฆ ๐˜ง๐˜ฐ๐˜ณ ๐˜ต๐˜ฉ๐˜ฐ๐˜ด๐˜ฆ ๐˜ธ๐˜ฉ๐˜ฐ ๐˜ฉ๐˜ช๐˜ต ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ต๐˜ข๐˜ณ๐˜จ๐˜ฆ๐˜ต๐˜ด.ย 

4. Nurture current leads

Whilst calling contacts in an attempt to make them clients in the new year is a priority this month, taking the time to nurture and communicate with your existing clients is just as important.ย 

These are the people who trust you and are likely toย buy into your offerings again or refer you to their own contacts.ย 

Re-visiting these clients and communicating with them over the busy Christmas period keeps you in the front of their mind going into the new yearโ€ฆ and means they are ready to pick up any new deals you have to offer them.ย 

Try sending a message personalised specifically to them and you may be surprised with the results it brings!ย 

5. Regroup with your sales team

Whilst closing the year on a sales high is key, it is equally as important to close (and enter) the year with a strong sales team.

Take the time to reflect on the past year your sales team has had, the highs and the lows and what profitable changes your team could implement moving forward into the new year.

Establish goals and targets, to ensure your sales team is working towards the same business goals and close the year with your team on a high, ensuring theyโ€™re ready to regroup in the new year, bright-eyed and bushy-tailed.ย 

We understand it can be overwhelming but try and use this period to your advantage.ย 

Take New Year for instance as an incentive, persuade decision-makers to take on your offering at a time when new beginnings make sense. You may be surprised but December often has the highest number of sales conversions- so be proactive and apply fresh thinking.ย 

Incorporate our tips into your schedule this month to ensure youโ€™re closing the year on a high and doing everything in your control to enter 2022 with a strong sales team motivated for another year of sales success.ย 

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๐—›๐—ฎ๐—ฝ๐—ฝ๐˜† ๐—–๐—น๐—ผ๐˜€๐—ถ๐—ป๐—ด – ๐™ค๐™ ๐™–๐™ฃ๐™™ย H๐™–๐™ฅ๐™ฅ๐™ฎ ๐˜พ๐™๐™ง๐™ž๐™จ๐™ฉ๐™ข๐™–๐™จ ๐™ฉ๐™ค๐™ค ๐™ค๐™› ๐™˜๐™ค๐™ช๐™ง๐™จ๐™š!ย 

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๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ด๐˜‚๐—ฎ๐—ฟ๐—ฎ๐—ป๐˜๐—ฒ๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฎ ๐—ถ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ฒ๐˜€๐˜ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐˜†๐—ฒ๐—ฎ๐—ฟ ๐˜†๐—ฒ๐˜?ย 

We offer specialist sales training programmes catered to your organisational needs to push you that extra mile and boost you in any areas your team or leaders may need.ย