The way Fibre Broadband is being sold is changing to a face-to-face field sales approach, but an unfair stimulus still remains about field sales jobs.

The demand for premium fibre technology continues to rise.

The need for promising employees in the broadband industry is growing.

Step forward: Group Hiring.

Salaries for a range of fibre-based roles have been on the rise throughout 2023. Companies want to ensure they’re hiring the best talent on the market, so they’re paying premium prices to secure this talent.

But this can’t go on forever.

There will come a point when the experienced, high-end face-to-face field sales talent runs out.

So what is your business to do?

Worry not. At AvA-V, we’ve been paying close attention to the fibre job market, and we’ve gathered some insights that will (hopefully) help your business overcome obstacles.

As experts in group hiring and mass recruitment, we believe that the future of hiring quality sales executives in the fibre industry is best done en masse.

Whether it’s training, recruitment or retention, we have solutions that can help you.

Prioritise Hiring The Right People

2023 research from Gartner shows that the workforce is one of the top 3 priorities for CEOs in the industry.

With such a focus on hiring, the competition for new talent will continue to heat up over the coming months and years.

This means you need to get your hires right.

You can’t afford to waste time, money or resources on an already strained market, especially when the competition is so high.

To prevent these issues from arising, you must work closely with the required parties to develop a recruitment process that everybody understands.

What type of people do you want to hire? How many people will you need to hire for the rest of the year? Are you ready to make the switch to a more field sales-based team?

BT are well-versed in hiring the right people, giving 400 Apprentices and Graduates a chance in 2023, in addition to the 600 they took on in 2022.

There’s a reason BT has seen great success with this formula.

Consider if this is an approach that could benefit your business.

Whilst we’re not fibre experts, we are experts in recruitment and training.

We’ve seen that fibre companies that invest in field sales jobs are starting to see greater ROI and increased sales performances.

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Get To The Front Of The Graduate Queue

The fibre industry needs entry-level candidates to succeed.

This is because it’s experienced some of the highest turnover of sales reps out of any industry. Technology and software companies had 67% more sales reps leave than other industries.

So you’ll need a solution that will help you attract lots of entry-level talent for your field sales jobs that will stay with your business long-term.

Our suggestion? Graduates.

At AvA-V, when we talk about graduates, we don’t exclusively mean people who have left university.

To us, graduates are people who are willing to learn and jump at new opportunities to progress in their careers.

And we know that there are thousands of people who want to find work where they can become better versions of themselves.

An estimated 90,000 people were laid off from some of the biggest tech companies in 2022, with salespeople taking the brunt of job losses.

This means there’s a lot of potential talent out there looking for work who already understand the basics of what you do.

Now imagine if you could collate these people into one setting and hire Field Sales Executives on a grand scale.

That’s what we mean by graduate.

If you want to hire raw sales talent to future-proof your telecoms company, we can help you.

Upskill and Reskill To Improve Staffing Issues

As we mentioned earlier, the way broadband is being sold is changing.

We’ve noticed that more organisations are transitioning away from cold-calling over the phone. Instead, they’re opting for a more community-orientated and face-to-face approach.

Taking this fresh approach and doing something different to your competitors will help you stand out as an employer and a provider.

Rather than hiring a group of customer service executives with an existing skillset, why not hire a group you can mould yourself?

Adapting to your new field sales approach will take time and learning. This is why upskilling and reskilling your staff is something you should invest in now.

Teaching your staff how to sell in the community will be beneficial for your business. You’ll be embedding a proactive approach within your team.

Some of the required skills of a Field Sales Executive include:

  • Communication
  • Listening
  • Adaptability
  • Confidence
  • Positivity

Did you know that outside sales pros see an average 40% closing rate? 

For comparison, inside sales pros succeed with 18% of pitches.

The success people in outside sales jobs see is thanks to the skills they learn from in-person interactions with customers.

By investing in a face-to-face field sales team now, you can reap more rewards before the competition ramps up.

You can empower your existing employees and bring out their core soft skills to devise a team of like-minded individuals.

It’s an easier, more progressive and cheaper solution to the same problem.

Embrace the shift towards field sales jobs.

Enlist The Help Of AvA-V

If your business needs assistance hiring people for field sales jobs, we can help you overcome your barriers.

We’ve been paying close attention to what’s happening in the industry. Because of this, we’ve developed bespoke solutions for businesses that need help achieving their growth plans.

Having helped source, attract and train talent for several respected names in the fibre industry, we understand what fibre broadband providers need from their sales teams.

Let us assess, recruit and train candidates for your next wave of field sales jobs.

Contact AvA-V today and get started on the path to success.