READ TIME – 5 MINUTES
Have you ever heard the saying “people buy people”? It couldn’t be more true in the world of sales. A successful salesperson has a certain charm and a unique set of characteristics that help them build trust and likability with their prospects.
Think about it – before someone buys from you, they need to feel like they know and trust you. And quite often, people don’t trust companies – they trust people. That’s why it’s so important to develop these sales characteristics to have a thriving career in sales. Don’t miss the opportunity to build trust and rapport with your prospects – it could be the difference between closing a deal or losing out to your competition.
Skills That Make A Great Salesperson
To become a successful salesperson, possessing strong active listening skills is a must. Effective communication, building relationships, and collaboration are not possible without good listening skills. The best salespeople listen carefully to their prospects, understanding their problems and needs. The ability to listen and understand can make a massive difference when it comes to winning the deal. Not only does listening clarify what prospects need, but it also establishes trust. When prospects feel heard and understood, they are more likely to purchase your products.
Successful salespeople need to possess excellent communication skills, both verbal and written. Listening to customers is just one aspect of sales, as you should clearly explain the benefits and values of your product or service. Effective communication helps salespeople guide conversations towards finding the right solutions for their prospects. Negotiation is another critical aspect of sales that requires strong communication skills. To close a deal, both parties must agree on a mutually beneficial outcome, and strong communicators can quickly identify common ground that will satisfy all parties.
Building relationships can take time and trust, but having good communication skills can help to streamline the process.
In the world of sales, time is valuable. Salespeople need to be efficient with their time and prioritise their tasks to maximise revenue. Sales professionals spend most of their time on the phone, so they must develop strong time management skills to balance their workload and complete administrative tasks. When salespeople can’t manage their time effectively, businesses can miss out on potential revenue opportunities. Additionally, many salespeople earn commission on closed deals, and without good time management skills, they won’t be able to reach their full earning potential. There are many ways for salespeople to manage their time, such as using a CRM system, maintaining a calendar, and tracking the time it takes to complete tasks to identify areas for improvement.
Habits Successful Salespeople Possess
It’s always a good idea to present yourself professionally when in a sales career. This will help you to prepare yourself mentally and get into the right frame of mind for a productive day. Wearing smart attire can boost your motivation levels and keep you energised throughout the day.
Another habit that successful salespeople utilise is setting professional goals. Whether you’re a sales professional for a large organisation or just your own business, setting goals is absolutely vital.
Most sales forces use goals to focus on what’s important and give themselves direction. Goals can also be used as a motivational tool. For instance, when you achieve your goals, you feel a sense of accomplishment, or your employer could reward you for achieving your goals.
Another great habit to possess for a successful sales career is a good understanding of the products or services. Without product knowledge, salespeople would have a hard time trying to persuade prospects. Salespeople need to understand how their product can meet the customer needs. A habit you should get into is exploring the product or service in depth so that you can create a strategic sales approach.
- Be Prepared With An Elevator Pitch – As salespeople, you’ll always look for new customers. You never know when you could come across someone who might be interested in your product and services, which is why, it’s crucial you are always prepared! By having an elevator pitch that you can remember, you’ll always be ready to pitch your products and services. If you run into somebody complaining about their service provider and you coincidently also offer that service then you can naturally generate a conversation and showcase your elevator pitch.
- Don’t Rush Trust – A huge part of sales is building rapport and trust with prospects. Trust, however, is something that can take time to build, especially when you want someone to invest money in what you have. Therefore it’s vital you don’t rush when relationship building as it can cost you a great deal.
- Have The Customers Best Interests In Mind – Once you’ve gotten to know your customers, you’ll understand their needs. Now you understand what they need, you can connect that to the product or service you’re selling. However, if you’re trying to sell a product to someone you’re not sure if they’ll benefit from, you should probably focus on people who would. Even if you talk them into the product, is it really ethical to sell them something they might not use? 65% of sales professionals say they “always” put the buyer first. However, only 23% of buyers agree that sellers “always” put the buyer first
Ignite Your Sales Career With AvA-V
Sales careers offer a unique and exciting experience, where each day presents new challenges. Successful salespeople often share key characteristics that help them close deals. Skills such as communication, problem-solving and time management are vital in sales, and if you are considering starting a career in sales, you are in the right place.