The logistics industry has faced many challenges in recent years that have led to a shift in the sale of logistics goods.

Be it disruptions in production or a struggle to reach the right customers, the wider industry had stumbling blocks, resulting in 73% of logistics firms saying their cash flow slowed significantly.

But success was found, and now logistical sales are set to thrive more than ever. We know this because the logistics industry is set to be worth over 13.7 billion euros by 2027.

As Sales Solution Specialists, we thought it was only right to explore the sales trends that catapulted expectations.

So that’s just what we did.

Logistically speaking, these were the 2023 trends that taught us how to be successful in logistics sales.

The Use Of Brand Image In Your Strategy

As the old sales saying goes, people buy people.

The same principle applies to businesses – companies buy from companies who share business goals and values.

From a sales perspective, this is often referred to as “purpose-driven”.

According to Deloitte, purpose-driven companies grow on average three times faster than their competitors.

Here’s how that can materialise in the form of brand image.

  • Regularly share sales updates with the business network.
  • Highlight successes and celebrate when your sales team exceeds expectations.
  • Utilise the power of your employees as brand ambassadors.

By following these steps, you can organically increase your sales outreach via brand image and customer engagement.

If you want to explore new ways of building relationships and reach the 78% of consumers who would tell others to buy from your purpose-driven company, why not embark on a sales training course to help you secure new business?

If you want a completely bespoke programme, get in touch with AvA-V.

You won’t regret it.

Technology Has Accelerated The Sales Process

Approximately 38% of logistics companies do not currently integrate CRM across departments.

Are you one of them?

If you are, you may miss out on a rich, efficient, and rewarding sales process.

In recent years, logistics companies have started to depend on robust data to make commercial decisions, brought to life by the increase in efficiency of technology such as CRM systems.

If you want to know how to be successful in logistics sales, you need to look towards the power of digital tools.

Many logistics companies are embracing the power of real-time sales chatbots and social selling to streamline their sales function.

Include technology to increase results.

The rise of digital CRMs, technology and automation has increased the number of manpower jobs that have shifted to automation, which is why it’s more important than ever to…

Upskill and Retrain

Because automation is rapidly integrating into the workplace, more employees are concerned about their job status.

And whilst, on the surface, they have grounds to worry, technology might not all be bad news.

The World Economic Forum (WEF) predicted that automation will remove 85 million jobs, but create an additional 97 million new ones by 2025.

But what does this mean for your logistics business?

Well, many of the jobs that will be created by automation are different to the ones that technology will be taking over.

Should AI embed itself into your sales process, your salespeople may feel like they’re being pushed out, as their skills don’t align with their new role.

This is where bespoke training comes in.

Your training may involve realigning your sales process with the power of digital and social selling or utilising technology to modernise the sales process.

AvA-V can help you if your team needs training in digital sales.

We offer a specialist sales training module that encourages salespeople to embrace the power of digital technology in their roles.

Find out more here.

How To Be Successful In Logistics Sales In 2024

Those are just some of the highlights from 2023 that can shape your sales process for the upcoming year.

If you’re ready to take your logistics sales to the next level in 2024, why not get in touch?

We’ve got dedicated Sales Training, Sales Recruitment and Volume Hiring teams who are all eager to pair you with the sales solution that will ignite growth within your business.

You can’t afford to be left behind.

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