No matter virtual or face-to-face, when delivering a persuasive sales pitch you must be able to conduct a compelling case to convince your prospect to act – 𝘯𝘰 𝘱𝘳𝘦𝘴𝘴𝘶𝘳𝘦!

A captivating pitch is a form of art and when mastered will completely transform the way you engage and sell your business propositions. 

The following techniques will guarantee you’re set for securing persuasive sales pitches that drive results! 

Confidence Is Key

The first, and potentially most important step when starting a persuasive sales pitch off on the right foot is feeling as confident as possible. 

This means knowing your product back to front… 𝘢𝘯𝘥 𝘪𝘯𝘴𝘪𝘥𝘦 𝘰𝘶𝘵. 

You should be able to talk for England about your product or service and no matter what question is thrown at you, you’re ready to answer. 

This will not only help settle the nerves but sales is about accomplishing a transfer of confidence and as a sales professional it is your role to hand over the confidence you have in your offer to them.

Knowing Your Audience

Likewise, knowing the client well is another crucial step to guaranteeing you feel confident on the day and can carry out a persuasive sales pitch.

Make sure that the pitch isn’t the first in-depth conversation you’re having with the prospect; it’s important that you get to know the primary client ahead of time. Discovering their specific needs pre-pitch and tailoring the presentation moving forward will help position the product in line with their needs and create a lasting impression. 

Tone of Voice

Once you have discovered your audience, you can now modify your tone of voice accordingly. Make the pitch a conversation, rather than a lecture, because who wants to feel like they’re being talked at! 

Bring in an element of humour if appropriate and be as up-beat as possible, the more positive you sound the more likely the audience will have an optimistic impression of your product or service- the true elements of a persuasive sales pitch!

Engage Throughout

A fitting tone of voice is one way to engage the client, but there are a handful of other ways to guarantee that you achieve an engaging and persuasive sales pitch. 

Asking questions and involving the prospect throughout guarantees that they will remain invested in what you’re telling them.

It’s also important to not make the conversation longer than necessary. We’re all now used to short snippets of information – Thanks TikTok and WhatsApp voice notes! – and appreciate when things are given to us in a manner which is straight to the point, yet valuable. 

Not to mention…


These are another great way of engaging your prospect. 

With over 40% of people responding better to information in a visual form rather than written, this is a simple yet effective way of increasing engagement as well as getting your points across in another way.

Visuals of your product or videos of a service you offer allows complete transparency about what the prospect can expect, something that anyone considering investing in an offering will value greatly. 

Read The Room

Try and understand their energy and match it to yours. Not everyone will appreciate the humour and conversational tone and may prefer a direct pitch regarding the benefits of the product. 

That being said , always allow for an element of improvisation if needed and be equipped to pitch the product in a number of ways that ensures you can confidently sell your product.

End On A High Note

Just like first impressions, the way you finish the pitch can have a huge deal on the clients perspective of your product. As people buy benefits, not features, it is those that will stick in the customers minds, so finish on your products strongest value proposition and why it will specifically benefit their organisation.  

It’s likely that your product isn’t the only one that the organisation is considering, therefore, it’s essential that you’re leaving a lasting impression. 

Show gratitude and thank them for taking the time out of their busy day to consider your services. 

Don’t forget a follow up and thank you note where fitting! Even if they don’t go through and become your customer, maintaining a relationship with them through liking their LinkedIn posts and keeping up to date with what the business is getting up to, will keep you in their mind should they need your services in the future. 

Just with anything, practice makes perfect but by incorporating all of these tips, you’re bound to secure a persuasive sales pitch that excites your prospects to invest into your product or service.

We understand the value of securing a persuasive sales pitch that is delivered with power and our Personal Impact & Presenting Programme is specifically designed to help sales teams win business and make pitches memorable and impressionable.